Peter Henry – Business Biography

Photograph of Managing DirectorPeter’s career has encompassed a wide range of industries including FMCG, Business-to-Business, Service Industries, Not-for-Profit and recently Healthcare.  Having been a highly successful marketing director he moved into general management and has experience with early stage companies.

 His success results from a rare combination of a highly analytical mind and the ability to find creative solutions to a diverse range of challenges and opportunities.  These combined with a customer-centric approach, commercial orientation, high energy, enthusiasm and the persistence to deliver quantified results, provide the persuasive combination necessary to realise any company’s goals and objectives.

Business Growth Service  – November 2014 –

Providing coaching support as part of the government backed scheme to a range of SME businesses whose aim is to achieve 20% growth over each of the next 3 years.

Azure Partners  – Partner Mar 10-April 13

City Cruises: Transformed the company’s positioning from being in the ‘Transport Business’ to ‘Experiencing London’ and continues to conduct a longitudinal customer satisfaction research programme (Quantitative and Qualitative).

Top Interim/Transformation-Leaders: Working with the board, repositioned the company by moving it from ‘Interim’ to ‘Transformation’.

Kelly Executive: Transforming a Chauffeuring and Special Needs Transport firm from a family life style company into a growing, profitable and professionally managed company.

 Fulfilment Handling and Delivery Solutions CompanyRan a waste reduction programme that delivered £200k savings annually on £5.0miilion turnover

 Bakery and Catering Maintenance Company –  Initiated a waste reduction exercise saving an expected £320,000 in a full year.  With teams of senior and junior management Peter facilitated a structured exercise over a 8 week period to identify areas of potential waste and develop ways of reducing the waste and improving efficiency.  Azure’s client, a maintenance company with 40 customer facing engineers, was both surprised and pleased at the level of waste reduction achieved.  The client was both surprised and pleased at the level of waste reduction achieved.

CBRN Training Equipment Company: 9 Month part-time Marketing Director CBRN Detector Simulation

 Leaders of Worship and Preachers Trust (LWPT -Not for Profit)Mar 09 –Ongoing

Working with the board, this project developed the Charity’s first ever business plan and ongoing support in implementation.   This was followed by a project to develop a business plan for the 4 Care Homes (LWPHomes).  The core objective being to ensure the homes became financially independent of the Charity successfully achieved.

 The Children’s Society  (Not for Profit)Sept 08 –Feb 09

 Reporting to the Managing Director this interim change management role as Assistant Director Planning – The Good Childhood Launch programme managed the planning and launch of a major shift in the positioning of the Society.  This assignment encompassed the strategic through to the tactical and covered not only the launch but also developing a promotional plan and planning development kit for the following 12 months.

Business Consultancy  Mar 07 – Ongoing

  • Managing Director Focus on Growth Ltd
  • Parafricta (Medical Devices for prevention/cure of bed sores) Non-executive directorship providing marketing and management expertise

THOR International Ltd – Marketing and Strategy Director Jun 04- Feb 07

THOR is the acknowledged worldwide market leader in the emerging field of photomedicine, medical therapies using laser and light emitting diode (LED) technology.

AGE CONCERN ENTERPRISES LTD  Head of Marketing 1999 – 2004

 Age Concern Enterprises Limited (ACEnt) is the trading subsidiary of the Charity Age Concern. ACEnt has 1,000,000 customers and delivers a net profit of just under £20 million.  It is a commercial organisation that provides products and services for older people (50+) and all the profits created are covenanted to the charity to support its works.  ACEnt operates in 5 business areas; Insurance, Funeral Plans, Utilities, Financial Services and Aid-Call (domestic and commercial emergency alarm systems).  

 BRITISH GAS TRADING – Head of Marketing 1994 – 98

£6.0 billion turnover gas supply to 19 million domestic, commercial and industrial customers.  Reporting to a Director/The Managing Director, the role’s mission was change management, to create and implement all aspects of External and Internal Marketing, Database and Research to enable success in the deregulated market.  Core Achievements were the retention of 75% market share and the high successful launch of the Goldfish Credit Card.

 Portfolio Consultancy1992 – 94

 TNT EXPRESS WORLDWIDE Marketing Director1990 – 92

This part of TNT was $1.0 billion International Express Carrier and Remailer.  Reporting to the COO and based in The Netherlands this new worldwide role’s mission was to introduce a market led culture to a sales driven company.

 BENEFICIAL BANK PLC  Interim Marketing Director 1990 Jun – Oct

Transformed the direct marketing strategy to delivery significantly higher retruns for this American High Street Loan Company with significant affinity card portfolio

THE JOINT CREDIT CARD COMPANY  Head of Marketing 1988 – 90

Managing the £100 miilion Access Brand, Card Processor and Acquirer

 DINERS CLUB LTD Marketing Manager/Director of Marketing 1984 – 88

Full service branded charge card and private label credit card issuer.  Reporting to the Managing Director, responsibilities included marketing & PR, personal card recruitment and merchandising. 


1983 – 1984         Marketing Manager Magimix – ICTC Electrical Limited, Isleworth

1979 – 1983          Marketing Manager – Smith Foods, Reading1977 – 1979          Product Manager – Bacofoil Limited, London

 1972 – 1977          Salesman/Product Manager – Procter and Gamble, Newcastle upon Tyne