Case History 3.
THOR International Ltd
THOR International Ltd is a company manufacturing and selling medical hardware in the UK, USA and the Rest of the World with a turnover of £300,000. THOR consisted of four separate companies each run independently by a shareholder.
One of the founders wished to reorganise the company into a single entity capable of becoming a multi-million pound world class corporation and approached Peter Henry to hep achieve this. Initial objectives achieved and the company was sold to a wealthy American Entrepreneur in February 2007.
Specific Project Achievements:
Sales
- Sales Doubled in each of the years 2004/5 and 2005/6.
Business Planning/Strategy
- Moved the company from being product to outcomes based, to increase margin by increasing the perceived added value.
- Developed and wrote the business plans that led to both the first and second round of investment by Angels.
- Developed Marketing Strategies and Plans to be implemented once funding was available.
- Developed the Sales Strategy and Plans to be implemented once funding was available.
Fundraising
- Sourced Vantis to advise with fundraising via Venture Capital Trusts
- Sourced Angel Investors and maintained excellent relationships with them
- Responsible for raising £387,500 via Angels in the initial round that enabled the unification of the company.
- Raised a further £250,000 via the Small Firms Guarantee Scheme
- Raised a further £137,500 from existing and new Angel investors
Personnel
- Brought a manufacturing expert into THOR leading to the employment of the entire current team and the outsourcing of manufacturing.
- Sourced the Head of Sales for the UK.
- Managed the founders’ activities to ensure productive output on key projects was achieved in a timely fashion.
- Acted as the company’s completer finisher on a wide range on strategic projects.
Product Packages
- Developed product packages – contents and packaging
- Creation of the structure that created market driven pricing while delivering consistent margins.
Product Development
- Coordinated the input from the various stakeholders in this key development project to both update and completely redesign the core products.
Marketing
- Effective lead generation despite very limited funds, focused on the web
- Creation of packages Web sites and redesign of THOR site www.thorlaser.com focusing on outcomes to increase effective lead generation in mainstream market
- Maintained THOR as the premier brand in the market place