Case Study 2.
Commercialising Furniture Design
"I have just signed a deal with the largest manufacturer in the sector I targeted for a royalty and advance which seemed beyond my wildest hopes months previously and Peter Henry's advice was a key factor in making this happen.
Good ideas are two a' penny, getting them to market is the real challenge. Product designers often present all the signs of clinical depression in their work and exhibit the protective instincts of an elephant towards its calf, while being almost as destructive! Totally absorbed by the wonder of the solution to a problem no one knew they had.
BEWARE! Therapy is needed before the funds run out and the market evaporates under the weight of the designer's ego, and for me there was no better "counsellor" than Peter to transform the grand idea into a commercial opportunity.
Carefully coached by Peter a product cv was compiled which spelt out the commercial opportunity and proven status of the product presented. On receiving it the director of one of the companies targeted phoned me personally from Germany to find out more. A pitch followed and with some final advice and encouragement from Peter on terms and negotiating the deal was done"
John Harding - Furniture Designer